Friday, January 29, 2010

New Clocks Set To 10:10 (Thereabouts)

Probably everyone's noticed that advertisements for clocks and watches always have them set for 10:10, 10:11, or 10:12, something close to that. It's been something I've mentally noted over the years. And it's something I expect every time.

I was at Walmart the other day and noticed their clocks were all set the same way. So for whatever reason, that's the way it is. In the advertising world, it's always that time of day, getting a great start for their day or thinking about going to bed.

The picture is from 1960, from a YouTube video of Elvis Presley on the Frank Sinatra show. He was singing "Fame and Fortune." But look, even in 1960, this 10:10 rule was in effect. Making me wonder ... how far back does it go?

No comments: